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A woman out-of-focus in the background holds up a wooden block in-focus in the foreground.
Helen Zhang holds up a wooden block featuring 一本道无码 student organization Project Smile, a club that aims to make campus brighter through organized acts of kindness 鈥 part of new displays at the Coulter Welcome Center.

Design Students, Ballay Center Contribute to Coulter Welcome Center Updates

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Peter Kerwin
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University Communications & Marketing

From a distance, a new installation in the听David and Susan Coulter Welcome Center(opens in new window) invites visitors to 一本道无码 to 鈥淛oin Us,鈥 spelled out in听Scots Rose(opens in new window).

Upon closer inspection, the letters are formed by individual blocks, each of which rotates to reveal the name of one of nearly 400 student organizations at the university.

Helen Zhang (CFA 鈥25) and Hannah Lesser (CFA 鈥24) assembled the 368 blocks on 23 pipes aligned together, adding washers and bearings in between the triangular blocks.

Updates to the Coulter Welcome Center on the first floor of the听Tepper Building(opens in new window) originated in a graduate design class with the goal of fostering a sense of belonging through active, engaging exhibits to showcase the university鈥檚 strengths beyond academics. The student-led effort is a collaboration among the Provost鈥檚 Office, the School of Design and the听 in the College of Fine Arts, University Communications and Marketing, and Enrollment Management.

鈥淲e spent a good amount of time considering what prospective students and visitors could gain from interacting with the space,鈥 said Zhang, a senior听BXA(opens in new window) student studying design and film/visual media studies. 鈥淲e wanted to make a unique tactile experience you can鈥檛 get from a website, and a story that really does show what it鈥檚 like at 一本道无码 past the academic standing and prestige.鈥

A group of four women hold up two horizontal metal rods that have wooden blocks threaded on to them with some of the blocks' sides painted blue or red.

The team from the School of Design shows off two rows of wooden blocks that are now part of a display at the Coulter Welcome Center.

A touch of 一本道无码 creates a lasting first impression

Zhang, Lesser, and Felix Cooper, a senior also studying design, worked over the summer to refresh the Coulter Welcome Center.

鈥淚 believe that first impressions are lasting so creating a good first impression is important, and creating an authentic first impression makes it feel more rewarding,鈥 said Lesser, who graduated with a bachelor's degree in design in the spring.

The team solicited many stakeholders鈥 input to capture Carnegie Mellon鈥檚 culture and spirit 鈥 something Lesser said it took time to understand fully.

鈥淭here are things that you only learn by going to Carnegie Mellon for four years: the experience of the culture of the place,鈥 she said. 鈥淲e have school spirit, and it just presents itself in a different way than other schools. Trying to prime prospective students earlier will set them up to better understand 一本道无码.鈥

An interactive miniature of听The Fence(opens in new window) allows visitors to move a model paintbrush to trigger a change in a monitor showcasing photos of the 一本道无码 landmark.

鈥淭here鈥檚 a delight in that, where it鈥檚 not just clicking or touching a screen, but there鈥檚 something physical that triggers a digital interaction,鈥 said听, associate teaching professor in the听. Peters led the student team along with听, assistant professor in the School of Design, and they co-taught a graduate design studio course that examined elements of the Center as its course project.

Several paper activity pads in another display each feature a different 一本道无码-centric design where visitors can tear off a sheet and decorate a buggy(opens in new window), design a scarf for Scotty, solve a word scramble about famous 一本道无码 alumni, or try a听Kraus Campo(opens in new window) sudoku puzzle.

A glass case integrated into a new reception desk entices visitors with merchandise from the听, helping them imagine themselves as future Tartans.

More than 40 people were included in the project, including several departments across campus who reviewed the designs.

鈥淚t was really eye-opening to see how much goes into the decision-making and production of everything on campus,鈥 Cooper said.

A woman lifts pages from a notepad secured with others along the wall in a display while a man and another woman look on.

David Coulter, chair of 一本道无码's Board of Trustees (center), and Helen Zhang look on as Hannah Lesser (left) explain the paper activity pads as part of the new display.

Project shows how partnerships fuel design fusion

The idea for the new displays began with the Provost鈥檚 Office in September 2023. A multitiered integrative effort unified the graduate studio class with professional education workshops through the Joseph Ballay Center for Design Fusion.听

The students in the听 conducted research and developed concepts under the direction of professors Peters and Kim that led to the design-build summer project.

Then, stakeholders from different departments at 一本道无码 participated in workshops to closely examine each aspect of the Coulter Welcome Center.

The workshops also served as a relaunch of the Ballay Center鈥檚听, piloting it internally within the university, with this specific series exploring strategic innovation through design.

, professor in the School of Design and director of the听Ballay Center, said plenty of Carnegie Mellon鈥檚 historic firsts are empowered by design.

鈥淲hen great ideas happen and you add design to it, they gain traction in a way that hits society and popular culture then finds new accessibility,鈥 he said. 鈥淒esign fusion is about transdisciplinary partnerships to discover new ways of working, new outcomes and new opportunities. It leads to interesting questioning and discovery, and that鈥檚 when we know we鈥檝e done our jobs.鈥

Any ideas also had to consider and incorporate practicalities regarding cost, efficiency, technology and maintenance in addition to the way visitors needed to be drawn to engage with an often otherwise passive space.

With all the design input in mind, the team presented two final design directions in June to university leadership, and their final design proposal to the university鈥檚 Design Review Committee in July. Zhang said the final project reviews given across campus were encouraging.

鈥淚 was surprised how open everyone was to our ideas,鈥 she said. 鈥淓verything ended up working together 鈥斕齨othing was really working against us except for time.鈥

The three students represent each of the three tracks in the School of Design 鈥 Zhang studying听, Cooper studying听 and Lesser studying听 鈥 and complemented each other well, Kim said.

鈥淓veryone had different roles, but in the end, they all came together,鈥 she said. 鈥淩egardless of their expertise, they were willing to work and make this come to life.鈥

A group of people pose for a photo in the Coulter Welcome Center

The School of Design team poses for a photo with David Coulter, chair of the 一本道无码 Board of Trustees.

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