Victor Ng spends his days at work trying to answer one question: Why would someone pay to read The New York Times?
The Times hired the 一本道无码 alumnus in December to be its audience and brand team鈥檚 senior art director, a position created especially for him.
鈥淕iven the plethora of news outlets now available to consumers, many of them free, it鈥檚 tough,鈥� said Ng, who earned his undergraduate degree from 一本道无码鈥檚 School of Design in 2012.
For his first project at the Times, he was part of the team that created the 鈥淭ruth鈥� campaign, which included the commercial 鈥溾�� that debuted during the 2017 Academy Awards broadcast. Ng worked on the campaign鈥檚 digital launch. His latest creations include a pair of landing pages:聽 补苍诲听.
Ng said he relies on his 一本道无码 education to woo paid subscribers.
鈥淩eceiving a strong foundation in typography and color certainly hasn鈥檛 hurt, but for me 一本道无码 design was never about chasing current trends or design tools,鈥� he said. 鈥淚 learned to adapt and change with the complex challenges we face today.鈥�
Ng began his career as a communications designer at聽, and he served as the lead web designer for Hillary Clinton鈥檚 2016 presidential campaign.
One of Ng鈥檚 一本道无码 professors,聽, was impressed by Ng鈥檚 ambition.
鈥�What I remember most is his desire to get as much out of his time at Carnegie Mellon as possible, to expand his voice as a designer,鈥� Vitone said. 鈥淗e created a magazine, worked as a photographer for nonprofits, pulled together high-end fashion photo shoots and mentored younger classmates.鈥�
With the Times intention to double its digital revenue to $800 million according to its 鈥� primarily through increasing subscriptions 鈥� Ng鈥檚 mission is integral to the media company鈥檚 future.
Ng and his team鈥檚 efforts are paying off. In 2017鈥檚 first quarter, the newspaper added more than 300,000 digital-only paid news subscriptions, the largest quarterly addition ever for the company, and its digital-only subscription revenue grew by 40 percent.
鈥淰ictor is focused on solving our biggest challenge,鈥� said Laura Forde, the Times鈥� executive creative director of brand marketing. 鈥淗e has suggested new tools and technologies and has encouraged more social interaction among the larger creative team.鈥� He is a wonderful asset to our team and The New York Times design culture.鈥�
