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Creative Team

The marketing creative department is a multi-disciplined, fully-integrated creative team that creates effective, best-in-class, and marketing and communication materials and strategically and efficiently delivers these assets for the continuity of the brand throughout the university.

The creative department exists in three teams:

The asset and content curation team manages platforms and resources that give the university community access to a broad range of assets for their visual and creative needs. We provide , the latest , downloadable brand assets including wordmarks, fonts and graphics, and user , our self-service digital asset management system. We manage trademark and licensing agreements and online waiver collection, ultimately helping to safeguard our Ò»±¾µÀÎÞÂë assets and brand.

Design focuses on two areas: central strategic design and partnering with units through our Internal Agency. Our central strategic design fully supports university initiatives and UCM work, while our internal agency serves partners with Ò»±¾µÀÎÞÂë communicators and marketers through a charge-back model — specifically selective of assignments that elevate the Ò»±¾µÀÎÞÂë brand.

The visual storytelling team provides highly visual mediums of video, photo and motion graphics that align to UCM’s strategic initiatives and tell Ò»±¾µÀÎÞÂë’s story. We promote the Ò»±¾µÀÎÞÂë brand and raise the university's reputation through visual storytelling; provide photo assets by capturing classrooms, research, campus and lifestyle that are distributed on the DAM; and offer assignment photography for a fee, including events, portraits and requests.