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csl-swartz-center-initiative_cmu-red.pngCSL Project Course

Interdisciplinary graduate student teams explore and define new opportunities with companies looking to create transformative growth

Have an idea you want to explore? Want a fresh perspective to examine how it could be transformative for your company? Join a cohort of peer companies and work with Ò»±¾µÀÎÞÂë graduate students to investigate what’s possible over the course of a semester.

 

STUDENT TEAMS AS CORPORATE ENTREPRENEURS

The graduate teams, recruited from all Ò»±¾µÀÎÞÂë Colleges, conduct background research, talk to potential customers, run lean tests or experiments, and iterate on a product or service until they a) find an identifiable market and business model that could work or b) demonstrate conclusively that the idea should not be pursued as a venture.

GoalStudents teams work with Corporate Sponsors to explore an idea that could be transformative for their company, utilizing their interdisciplinary talent and CSL resources

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Faculty

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Melissa Murphy
Distinguished Service Professor of Marketing, Tepper
President, Melissa Murphy Marketing

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Jim Jen
Distinguished Service Professor of Entrepreneurship, Tepper
Director, Corporate Startup Lab

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Laurie Barkman
Adjunct Professor of Entrepreneurship, Tepper
CEO & Founder, SmallDotBig

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Lou Mustane
Adjunct Professor, Corporate Entrepreneurship
Founder & Managing Partner, Echo Strategies

2024 Sponsors

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